"The irony at this point is that the Enquirer, unlike its long-standing reputation, is really doing good journalism," said media-investment banker Ken Sonenclar, of DeSilva + Phillips. "Unfortunately, in this down market, the publication is suffering." Additionally, the market, which includes People and Us Weekly, is overcrowded.
The days when the Enquirer could sell 8 million copies of an issue with Elvis in his coffin are gone forever. But there are still some encouraging signs, said Sonenclar.