DeSilva+Phillips' annual Insider's Guide to the Media M&A Marketplace, published each January since 1998, gives sellers and buyers of media properties a sense of context and perspective which guides their strategic decisionmaking.
DeSilva+Phillips white papers on little-understood sectors of the media market have startled and challenged their readers and are frequently cited in business plans and confidential offering memoranda.
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DeSilva+Phillips White Paper on Online Advertising: Monetizing the Long Tail
Online Ad Networks: Monetizing the Long Tail
Online advertising networks have emerged as an essential vehicle for monetizing the Long Tail of the Internet. By aggregating traffic that was previously too difficult to buy or which was otherwise undesirable, ad networks provide small and mid-sized online publishers with significantly more advertising revenues than would otherwise be possible. And by finding ways to make this inventory more palatable to more advertisers, ad networks are positioned to grow faster than the broader market.
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The DeSilva+Phillips M&A Report: The Media Marketplace 2008
An in-depth look at the media M&A marketplace at the beginning of 2008, with an analysis of the top 15 deals of 2007, the forces that shaped the year's deals and valuations, and a look forward to the year ahead.
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SEM Report
SEM Report
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Lead Generation White Paper
A groundbreaking view of the lead generation media - what it is, where it came from, and what its prospects are likely to be.
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