DeSilva+Phillips' annual Insider's Guide to the Media M&A Marketplace, published each January since 1998, gives sellers and buyers of media properties a sense of context and perspective which guides their strategic decisionmaking.
DeSilva+Phillips white papers on little-understood sectors of the media market have startled and challenged their readers and are frequently cited in business plans and confidential offering memoranda.
Featured reports
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Martha Stewart discusses Twitter for media companies
Martha Stewart discusses Twitter with David Carr of The New York Times at the DeSilva+Phillips “Future of Celebrity Media” conference, May 2009. Martha has attracted well over half-a-million followers for her tweets. How she did it and how Martha Stewart Living Omnimedia (MSLO) makes use of this new medium.
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The Disruptors: Upending Celebrity Media
More than a thousand celebrity websites have exploded across the Internet, but few have established a unique identity or built reader loyalty. Ad spending is up but CPMs are dropping. Meanwhile, some web giants have only just discovered celebrity.And now mobile presents a whole new frontier. Who will thrive and who will dive in digital celebrity – and how?
Moderator: David Carr, Culture Reporter and Media Columnist, The New
York Times
Panelists:
Henry Copeland – Business/Technology Chief, PerezHilton.com and
Founder/President, Blogads
Bonnie Fuller – Founder, Bonnie Fuller Media & Huffington Post
blogger
Sibyl Goldman – Vice President and GM, Entertainment, Yahoo
(OMG!)
Fred Mwangaguhunga – Founder & Editor, MediaTakeOut.com
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Saving and Exploiting Celebrity Media Franchises
The editors of People.com and NYMag.com and the executive producer of CNN Entertainment discuss the challenges facing the online facet of their hugely dominant traditional media brands. Mark Golin, Ben Williams and Dave Levine speak with DeSilva+Phillips managing director Ken Sonenclar at the May, 2009 Future of Celebrity Media Conference, and discuss the different online audience, the challenges of new competitors, and in what ways they can leverage the value of their traditional (print and TV) brands in the online environment.
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Lost in Transition: The Revolution in Celebrity Media - a DeSilva+Phillips White Paper by Ken Sonenclar, Managing Director
The supply of entertainment news continues to mushroom even as traditional media franchises built on celebrity antics and gossip erode. The Internet’s irresistible economics and 24/7 cycle stole old media’s fire in this frantic niche some time ago. Now, shortsighted strategies and the recession are turning a measured decline into a rout. Old media still delivers a big, engaged audience, but the magazines’ cost structures are becoming ever more unmanageable. And even today’s dominant websites should be looking over their shoulders.
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