Agenda
8:30am Registration and Breakfast
9:20am Welcome and Celebrity-Media Review
9:30am Saving and Exploiting Celebrity Franchises
Magazines are the bedrock of celebrity media, and broadcast has enjoyed a long and profitable run. But now readership is sinking and advertisers are defecting, TV ratings are stagnant and online video poses a threat. How can traditional media save core businesses while exploiting new-media opportunities?
Mark Golin – Editor, People.com
Dave Levine – Sr. Executive Producer, CNN Entertainment/Showbiz Tonight
Ben Williams – Editorial Director, NYMag.com
Moderator: Ken Sonenclar – Managing Director, DeSilva + Phillips
10:20am Special Featured Conversation: Celebrity Twitter
Martha Stewart – Founder, Martha Stewart Living Omnimedia, Inc.
Best-selling author, award-winning TV host, editor and entrepreneur Martha Stewart has been an early adopter of many new-media technologies. Few have been as intriguing as Twitter, where Martha has quickly gained half-a-million followers. Martha holds court on this white-hot medium, which has become a celebrity favorite.
Q & A with: David Carr – Culture Reporter & Media Columnist, The New York Times
10:50am Refreshment Break
11:00am The Disruptors: Upending Old Media
More than a thousand celebrity websites have exploded across the Internet, but few have established a unique identity or built reader loyalty. Ad spending is up but CPMs are dropping. Meanwhile, some web giants have only just discovered celebrity. And now mobile presents a whole new frontier. Who will thrive and who will dive in digital celebrity – and how?
Henry Copeland – Business/Technology Chief, PerezHilton.com and Founder/President, Blogads
Bonnie Fuller – Founder, Bonnie Fuller Media & Huffington Post blogger
Sibyl Goldman – Vice President & GM, Entertainment, Yahoo (OMG!)
Fred Mwangaguhunga – Founder & Editor, MediaTakeOut.com
Moderator: David Carr – Culture Reporter & Media Columnist, The New York Times
11:45am Conclusion